SING Inc.
SING Inc. is a record label based in Seattle. Les Yeux led a full rebrand to align the label with its values of artistry, quality, and authenticity. The identity spans album packaging, collector's editions, UX/UI, and high-end products, closing the gap between digital and physical so an online experience carries the same weight as a vinyl record. Les Yeux introduced the tagline "Own the Sound," which speaks to both the physical ownership of music and the connection between artists and fans, and oversaw the visual system and messaging across every format.
Client
Location
Creative Direction
Art Direction & Design
SING Inc.
Seattle, USA
Les Yeux
Shazmin Hussein
Next
InClassics is SING's archival sub-brand, created and named by Les Yeux as the historic catalogue counterpart to the label's contemporary identity. The series focuses on legendary artists, with releases like the Frank Sinatra deluxe edition. The typography stays consistent with SING while the visual style leans archival and retro. A burnt orange accent replaces SING's blue, drawn from the mid-century palettes of vinyl's golden age. The sub-brand keeps SING's values of legacy, quality, and authenticity, reframed through an archival lens.
